How did you attract/address your audience?
- Talk about the audience research that you did before you started your film especially any surveys you completed and how you used this info to construct your product.
- Pick out specific examples and illustrate them visually
- Discuss why attracting a specific target audience was so important
- discuss how the mise-en-scene should be appealing to your target audience
- discuss your audience feedback reveals - did your decisions help to engage the audience as you wanted?
- discuss how various elements of narrative theory could have informed the decisions that you have made in the construction of your sequence
- Are there any contemporary social issues that would attract the audience?
- Does your product reference any other horror films? this would attract an audience
- Explain the importance of engaging an audience through a film opening
CAPTIVE
Importance of opening - to engage the audience and make them want to continue watching
Attraction to audience - conformed to conventions of horror (mise-en-scene etc.) - fast paced editing causes excitements
Social aspects of the film would attract the audience - british actor (relatable), kidnapping, trespassing, british culture references
- Audience feedback - before production - regular reference to audience feedback in order to get a product that would be most well received. e.g initial ideas, title ideas (polls) - use of social media, Facebook
- Audience feedback for soundtrack
- Audience feedback after rough cut, to know what to include in the final edit.
Marketing - keeping the audience informed during the production stage, then producing marketing material such as posters and teasers of the DVD cover to gather excitement on Facebook, still image photography (ensured to take at the shoot - range of media) (talk about use of elliptical language etc - informal on social media.)
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