Evaluation Question 4 Plan

Who would be the audience for your product?

- Identify the demographic groups you are seeking as your primary audience - age? gender? interests? media usage? region?
- Consider psychographic factors, such as tastes in films and popular cultures. Does your audience feedback suggest that you have produced something that would attract this target audience?
- Identify secondary audiences and discuss the ways in which they could be reached or targeted.

- Look on IMDB to see average ages of other horror films

CAPTIVE

Cinema attendance = ratio of male to female audience (51% male 49%). Main age group: 15-24, followed by 35-44 year olds, 25-34 year olds

Gender: males more driven towards the horror genre, because stereotypically it is assumed that the masculine persona would be more attracted to violence and gore. Also males are considered to be thrill seekers. Being frightened by a film can increase adrenaline levels and therefore enjoyment, whereas females can be put off in it. More recently there have been an increase of female audiences, as a result of a social and cultural change where we are more exposed to taboo issues.

Age: 15-24 most popular aged horror audience. This is because at this age audiences are open to experimentation and feel excitement and receive adrenaline from being scared. Immaturity may mean that they might feel a stronger sense of reality. Aged rating at 15
FIND IMDB AGE RATINGS FOR SIMILAR FILMS

Groups: common for groups to watch horror films - they can share ideas and opinions about the experience together whilst feeling reassurance from eachother. - big market for our film

nationality: British - social issues, more relatable

Questionnaire results

Found that all 15-24 year old males enjoyed the film and would watch it. In addition, most females would still watch it but would prefer to watch it in a group.